Questions with Rx Target Systems, LLC Creator, David Bitkowski
How did you figure out your business concept? The “Rx” came from the profession I was trained in, Pharmacy. In target design, we can customize to the shooters skill level from beginning to the advanced level. In a sense; when we make a target we are filling your prescription for success. Systems comes from the ability to provide a modular design that when combined with their counterparts, create a playing field of targets ready to challenge the shooter.
What is the Mission of Rx Target Systems? Comprised of 3 points. (1) To bridge the gap between firearms and airguns in respect to targets. (2) To provide a portable, modular, 3-Dimensional training device to develop and maintain shooting precision and accuracy when one is not able to make it to the live fire range. (3) To raise awareness to childhood kidney disease through the use of educational material and testimonials.
What services do you offer? Manufacturing and retailing airgun target systems for home or commercial use. We can set up for recreational or competition use. Custom work is available upon request.
How many are on staff? Myself .and marketing manager. I use a local manufacturer in greater Toledo Ohio for laser cutting and some welding. I also use technical advisors in areas of ballistics and engineering where appropriate.
What has presented the most challenge in starting Rx Target Systems? Not having a machining/industrial arts background. Initially the product was basic wood for the frame and aluminum for the paddles, designed for nerf and airsoft. I then spent hours reading and watching videos on the topics pertinent to manufacturing quality products. I learned the basics of welding steel and after 2 years I was welding on my own in 2026. But here is the key- know when to accept help- drop the ego, the industry is changing and we are all in it to advance the sport of air gunning.
What factors have influenced your drive to better the industry? 1. I noticed how the advancement of the airgun power was opening a gap between the target industry. They were generating more power than the current targets made for airguns could tolerate repeatedly and reliably. The only choices were to buy new ones, rimfire rated targets, or AR steel targets that provided audible feedback but may or may not fall like traditional paddles. 2. Industry leaders, their support and recognition of what I am doing, which has been a true blessing.
How do you advertise your product? 1. A Rx Target is advertised by the user telling others how well it works for their application. 2. Youtube channel, Facebook, Instagram. 3. We are a member of the Airgun Nation.
What has been your greatest accomplishment thus far? Making it to the National playing field of Pyramyd Cup with Rx Speed Silhouette. The Rx Speed Silhouette were also used for the first time at the Virginia State 4-H championships.
Do you use the professional services of an accountant or attorney? Absolutely. I used a US Patent and Trade Attorney for filing the Utility Patent application, We have a very good business attorney for policy, terms, and contracts. I feel you can never neglect this area.
What do you look for in an employee? When we become able to hire employees, traits needed are patience, reliability, and the never settle for mediocracy mindset.
What is your company’s business goals? 1. This will be our tenth year in March 2027. Profit margin becomes a priority if we are to sustain. Much of last 3 years has been heavy research and development to bring innovative yet practical products to market and networking in the industry to establish a foothold in the community. 2. Getting an Rx Target System on every tournament field and back yard range possible. We want to not only make you better but also keep you sharp. 3. Supporting the Melissa Bitkowski patient and family support fund at pediatric dialysis unit of CS Mott’s Childrens Hospital, Ann Arbor Michigan.
Do you work locally or nationally? Both. Currently we are taking dealer applications locally and nationally.
What is unique about your business? Our product is a system, the first of its kind to tackle bridging the gap between firearms and airguns. I am an Airgunner designing target systems for the Airgunner, that are modular, portable, robust, and affordable.
What are your responsibilities as a business owner? Making sure my vision and values of the company holds true in everything we do, from design concept to customer service.
What does your company do for the community? Currently portions of our sales go to the tax exempt giving fund we set up in my daughter’s name at the pediatric dialysis unit of CS Mott’s Childrens Hospital in Ann Arbor, Michigan.
What advice can you offer to someone just starting out a business? 1. Do your research on your industry to learn the market value of your product or service. 2. Drop the ego. enough said on that. 3. Network face to face if possible, to understand what the client is not saying. Use the phone because it forces you to listen to what they are saying. 4. Don’t give up. step away, regroup, try again.
What can we expect in the future from Rx Target Systems? 1. Strengthening the presence in the Junior shooting programs- the goal is getting the Rx Speed Silhouette at 4-H Nationals. 2. Advancing the 100 yard Bench Rest discipline. We are accepting new accounts to get set up with 100 yard ASA Bench Rest targets. Currently 2 clubs are active. 3. Continued support of Airgunner Challenge with supplying targets that demand the very best from the contestants.